Fiat Industrial Group Brands

Fiat Industrial’s significant industrial base, extensive product range and global presence make it a leader in the global capital goods sector. Created through the demerger from Fiat S.p.A., the Group operates through businesses that are all major international players in their industry sectors: CNH-Case New Holland, Iveco and FPT Industrial. These three sectors design, produce and sell tractors, agricultural and construction equipment (CNH), trucks, commercial vehicles, buses, special vehicles (Iveco), in addition to engines and transmissions for those vehicles and engines for marine applications (FPT Industrial).


The Group carries out its industrial and financial services activities through companies located in approximately 45 countries and has commercial relationships with customers in approximately 190 countries. It activities are divided into the following sectors:



From the very beginning, the sector’s brands played a key role in the development of the agricultural and construction equipment industries in Europe and the United States. Today, CNH offers customers in these two segments the best technology available. Agricultural equipment is sold under the New Holland Agriculture and Case IH brands, as well as the Steyr brand in Europe. Construction equipment is sold under the New Holland Construction and Case Construction brands, as well as the Kobelco brand in North America.


CNH not only provides customers products of the highest quality that are adaptable to their specific needs and guarantee the maximum in productivity, it also offers full service support (CNH Parts & Service) and a comprehensive range of financing solutions tailored to the customer’s profile (CNH Capital). The sector’s brands are:

Case IH Agriculture


The Case IH Agriculture brand and red logo embody a tradition of leadership in the agricultural equipment market. The brand issynonymous with incomparable performance, low operating costs and reliability.

The range of tractors, balers and combine harvesters reflects the heritage of leading agricultural equipment producers and brands such as Case, International Harvester and David Brown, to name but a few. Each brand has played an important role in the history and development of Case IH.

Today, Case IH is recognized as a global provider of powerful, reliable and high productivity equipment, principally for large grain producers, and it boasts an organization of field personnel committed to providing high-quality professional services for optimized management of agricultural businesses.

New Holland Agriculture

New HollandSince 1895, New Holland has been providing solutions that improve farming efficiency and productivity through the use of accessible technology. In 2006, the Clean Energy Leader strategy was launched for the active promotion of renewable fuels, emissions reduction systems and sustainable agricultural technology. New Holland offers cash crop producers, livestock farmers, contractors, vineyards and groundcare professionals the largest choice of easy-to-operate tractors, harvesters and material handling equipment: more than 80 product lines and over 300 models. New Holland complements the widest agricultural equipment offering in the world with efficient Parts & Service support and a range of financial services tailored to the agricultural industry. A professional global dealer network also guarantees total assistance and expert advice. Maintaining close relationships with customers in every segment, New Holland is a reliable partner for every farmer.


SteyrSteyr has been the leading producer of tractors in Austria for more than 60 years. Its distinctive red and white trademark, first used in 1967 with the launch of the Plus series, is today synonymous with high-quality, reliable products. Steyr’s tractors are produced for the “premium” segment, in which it holds a significant share in Austria. It exports 60% of production and its principal export markets are Germany, Switzerland, France, Italy, Belgium, the Netherlands, Luxembourg, Scandinavia and Southern and Eastern Europe.

Nineteen different tractor models are manufactured at the St. Valentin plant in Austria, where significant investment has been made recently. The Steyr Kompakt, 9000 MT, Profi series and CVT series, as well as the municipal and forestry range of products, testify to the company’s ability to respond rapidly to the ever-changing demands of the market.

New Holland Construction

New HollandNew Holland Construction is an undisputed leader in the global construction equipment market. The black and yellow markings symbolize the best in know-how and experience from Fiat Kobelco, Kobelco, O&K, New Holland and Fiat Allis. The blending of their individual strengths and successes gave birth to a brand with a rich heritage and a pioneer in the development of advanced and sophisticated earth-moving technology.

In addition to a comprehensive range of products, New Holland Construction has dedicated significant resources and investment to creation of an extensive dealer network that operates with the following philosophy: listen to customers, take a personal approach to their problems and rapidly find a solution.

Case Construction

CASESince it was founded in Racine, Wisconsin (U.S.A.) more than 160 years ago, Case Construction has built a reputation as a premium manufacturer of a wide range of technologically-advanced products for the construction equipment industry.

With more than 90 models carrying the Case name and colors, the brand’s product line-up boasts a solution to meet almost every requirement. Equipment such as skid steer loaders, mini excavators, backhoe loaders, crawler and wheel excavators, and wheel loaders have been designed to face extreme climate conditions and operate in high-risk situations.

Over more than a century, Case has earned an enviable reputation as supplier to the armed forces and other specialist organizations around the world engaged in activities such as dismantling land mines and re-building communities devastated by natural disasters.


KobelcoKobelco manufactures and sells a full line of compact, mid-size and full-size excavators ranging from 1.9 to 88 tons. Particular attention is given to power and precision and every Kobelco excavator is designed and manufactured to exceed customer expectations. Kobelco excavators are sold through over 250 distribution outlets in North America and customers are supported by a network of experienced dealers and field service representatives.



A range of light, medium and heavy vehicles for the transportation and distribution of goods that are cost effective to operate and minimize environmental impacts (Iveco). Commuter buses and touring coaches designed for optimum environmental performance (Iveco Irisbus). Quarry and mining equipment purpose-built to move heavy materials across any terrain with absolute reliability (Iveco Astra). Special vehicles that can be deployed rapidly and effectively for firefighting (Iveco Magirus), as well as civil defense and peace-keeping missions (Iveco Defence Vehicles). Iveco guarantees its customers the highest level of after-sales support worldwide and, through Iveco Capital, offers advanced financial services solutions for the purchase, lease or rental of its products. The Group operates through the following brands:


Marchio Iveco

Iveco is one of the world leaders in road transportation. It designs, manufactures and sells a wide range of light, medium and heavy commercial vehicles for on-road and off-road use. Alongside its main product offer, the company also offers after-sales and financing services, in addition to services related to used vehicles.From the beginning, the company has been committed to safe, efficient and ecological mobility. It is the only producer to offer ecological diesel and natural gas engines on its entire range of vehicles. Iveco was the first full-line truckmaker to invest significantly in natural gas technology, developing components and optimized configurations for use with CNG. From light segment vehicles (EcoDaily), to medium (Eurocargo) and heavy (Stralis), all products are equipped with engines that meet the Enhanced Environmentally-friendly Vehicle standard (EEV), the strictest emissions standard currently in effect in Europe.

Iveco Irisbus

Iveco IrisbusIveco Irisbus is one of the major European manufacturers in the passenger transport sector and is steadily expanding its activities globally, selling its products in more than 40 countries. This has been achieved through continuous investment in research and development and the use of cutting-edge manufacturing technologies. Iveco Irisbus offers a complete range of vehicles for transporting people: coaches for short and long-range touring, buses for urban and inter-city transport, and mini-buses. One of the features that sets Iveco Irisbus apart is its approach to testing – which for years has been conducted in close collaboration with the operators of public transport – on alternative fuels and new vehicle concepts, focusing in particular on environmental impact, passenger comfort and running costs.

Iveco Astra

Iveco AstraAstra is synonymous with endurance and reliability the world over. Not even African roads or the most challenging desert conditions can stop Astra vehicles whose safety performance and productivity serve as a standard bearer for Italian technology around the world. The company, which was founded in 1946, has been part of the Iveco sector since 1986. It has behind it more than 60 years of experience designing and producing vehicles to carry out the most challenging tasks in extreme climate conditions. Astra builds vehicles that can enter the most inaccessible quarries and mines and move huge quantities of heavy material, such as rock or mud. The product range includes mining and construction vehicles, rigid and articulated dumptrucks, and special vehicles. The company is also strongly committed to reducing emissions levels for its vehicles and, on the production side, it seeks to optimize waste collection and use for the maximum recovery and recycling possible.

Iveco Magirus

Iveco MagirusFor 140 years, Magirus has been making equipment to deal with the most serious emergencies: fires, floods, earthquakes and explosions. Its story begins in 1864, when the business was started up by Conrad Magirus, chief of the local fire brigade in Ulm (Germany), who invented the first ever firefighting ladder. With many commercial successes and recognitions received over the years, the company is today a major player globally in the firefighting and emergency equipment sector. Iveco Magirus actively collaborates with firefighters from Siberia to Africa, and from China to Japan. It is through a close relationship with those at the front line in emergency response that the best and most reliable technological solutions are developed.





FPT Industrial


FPT Industrial is specialized in the design, production and sale of propulsion and transmission systems for on- and off-road trucks and commercial vehicles, as well as engines for marine application and power generation.With an extensive product portfolio (5 engine families ranging in output from 50 hp to 870 hp and transmissions with maximum torque from 300 to 400 Nm), and a strong emphasis on research and development, FPT Industrial is one of the world’s leading producers of powertrains for industrial application.

© 2011 FIAT S.p.A - P.IVA 00469580013